Denny’s Restaurants in-store marketing consisted of a continually changing array of promotions. Under my leadership as Production Manager, we drove projects from concept through finish. The creative design and production teams, as well as vendors (ie.printers, silkscreeners, die makers) and logistics depended on my ability to accurately schedule and guide each project from start to finish. On time delivery to 1400 stores in the US was imperative. Denny’s marketing on TV and various promotions depended on it.
Specific attention was given to menu prices. Each menu–the General Menu, the Night Menu, The Dessert Menu and the TO GO Menu–had its own pricing version depending on restaurant location. We also produced myriads of window posters banners, shelf toppers, Point of Sale .