PRODUCT DEVELOPMENT OF
The Original Spa-Scent Fragrances
Conceptualized & Produced by Eva Marie Vargo
• The Original Spa-Scent was formulated following stringent personal specifications and requirements, produced by licensed manufacturers and safety tested for personal use by an independent laboratory
• Provided creative concept, design, and branding for packaging, collateral materials, brochures, POP, promotions, trade show booths, displays, mailers, print ads…
• Developed and implemented marketing/sales strategies and promotions
• Established national & international retail/distributor network via trade show exhibits, personal contact and mailings
• Produced advertising for print and TV.