Producing catalogs for products and services, and programs for conventions and seminars can be quite challenging, with the organization of contents, accurate attention to detail and creating an attractive well structured presentation. As with brochures, your ultimate goal is to create interest, curiosity and credibility. Ideally it is a seamless collaboration between the designer and client. It is the bringing together of image and copy that invites a “call-to-action” reaction from the prospective customer. A design that reflects the character, the ingenuity and level of excellence of your company’s platform will greatly influence your client. This is the company your client trusts, wants to do business with, and refers to others.